Website Terms of Service

1. What this document is, and what it is not

This document sets out the public website terms for AllArounder. It explains how the website may be used, what happens when you submit details through a form, how we describe our services, and the important boundaries around content, AI, intellectual property, liability and use of information.

A key point from the start:

Paid services start only after there is a separate written document: a signed quote, work order, SOW, or full Service Agreement, depending on the case. That signed document will contain the terms that actually govern the commercial engagement: scope of work, price, deliverables, timelines, approval process, payment terms, cancellation, liability and any other commercial detail.

If there is any inconsistency between these Website Terms and a signed Service Agreement, the signed Service Agreement controls for the paid services.

This document does apply to use of the website itself, including reading the website, submitting forms, using public content, attempting to access protected areas, misuse of the website and similar website-level activity.

2. Who we are

The AllArounder website is operated by Nave Tahar and Noam Eyal Hatshuel, working together under the AllArounder brand.

Our legal structure: two separate Israeli exempt sole traders (osek patur) working together under the shared AllArounder brand. There is currently no joint registered company. Any right, ownership or obligation that this document attributes to AllArounder is held jointly by Nave Tahar and Noam Eyal Hatshuel as separate sole traders. If and when a joint legal entity is formed, these rights and obligations will transfer to it and this document will be updated accordingly.

AllArounder is an AI-enabled marketing and technology agency. We build and maintain marketing-technology systems for businesses, founders and organisations that want to free up time for their real work, without becoming their own marketing department.

Full business details will be provided within the service agreement or on request.
Contact email: hi@allarounder.io
WhatsApp: +972-54-260-9969 (Noam)

Founders:

• Nave Tahar, CTO, based in Sunshine Coast, Australia
• Noam Eyal Hatshuel, CEO, based in Israel

3. Permitted use of the website

You may use the website to:

• read content, articles, service pages and blog posts
• contact us through forms or links
• download free materials we offer, if any
• share links to website pages
• understand our services and how we work

You must not use the website in a way that harms us, other users, our clients, or the systems that operate the website. For example, you must not:

• carry out scraping, crawling, automated content extraction, or systematic collection of information without our prior written approval
• attempt to access protected areas, client portals, private documents, or pages not intended for the public
• copy content from the website and publish it as if it were yours
• display the website inside an iframe or another system without approval
• run bots, attacks, intrusion attempts, artificial load, or security testing without approval
• use the website for any unlawful, misleading, harmful, offensive, or rights-infringing purpose

4. Website forms do not create a paid agreement

The website may include forms such as "free audit", "contact us", "introductory call", "onboarding", or similar forms.

Submitting a form on the website does not create a paid Service Agreement. It only starts a conversation.

The usual process is:

1. You submit your details through the website.
2. We receive the enquiry and check whether there is an initial fit.
3. If it makes sense to talk, we schedule an introductory call.
4. If both sides want to continue, we send a written proposal or Service Agreement.
5. Paid services start only after the parties approve the engagement in writing, according to what has been agreed.

There is no online purchase here. There is no automatic charge. There is no payment commitment just because a form was submitted.

5. Our services: overview only

AllArounder provides marketing, content, automation and AI systems services. Depending on the specific agreement, services may include:

• marketing and content strategy
• Voice DNA and marketing language development
• writing posts, newsletters, articles, emails and scripts
• building landing pages and websites
• managing content workflows and campaigns
• automations, AI agents, dashboards and operating workflows
• SEO, AEO, GEO, analytics and reporting
• ongoing support for the marketing-technology system

This is a general overview. It is not a promise that every client receives all of these services.

The service scope, number of deliverables, channels, turnaround times, number of revision rounds, approval process and price are determined only in the signed document with that client.

The website does not display public prices. Prices are provided in a personal written proposal after the introductory call.

6. What we do not promise

We work seriously, but some things cannot honestly be guaranteed.

We do not promise:

• a specific number of leads, sales, enquiries or revenue
• a specific ranking on Google, ChatGPT, Perplexity or any other search or AI system
• a specific number of followers, impressions, comments or views
• specific results from paid advertising
• approval from a regulator, platform, social network, or professional body
• that the algorithm of Meta, Google, LinkedIn, TikTok, or any other platform will behave in a particular way
• that a client account will not be limited, blocked, closed, restricted, suspended, or reviewed by a third party

What you can expect from us: professional work, transparency, a clear process, delivery of what was agreed in the signed Service Agreement, and early surfacing of risks we identify along the way.

7. Use of AI: transparency and limits

Our work uses AI tools, including tools such as Anthropic Claude, OpenAI, Google Gemini and other tools. We use them for writing, research, analysis, automation, workflow design, quality checks and system work.

Important points:

• AI is a work tool. It does not replace professional responsibility.
• AI output can be wrong, invent facts, miss context, interpret material incorrectly, or suggest wording that does not fit a regulatory context.
• We use human checks and quality-control processes, but the client is responsible for final approval of content published in their name.
• Where content includes professional, legal, medical, therapeutic, financial, regulatory or factual claims, the client must check and approve those claims before publication.
• Do not send us information you do not have the right to use.
• Do not send sensitive personal information, medical information, information about children, passwords, or especially confidential material unless this has been expressly agreed in writing and an appropriate handling process has been defined.

On model training: when we use business AI tools through an API or a Business/Enterprise environment, the current position of major providers is that API/Business data is not used to train models by default unless there is an express opt-in. See, for example, OpenAI Enterprise Privacy and Anthropic's commercial product training policy. However, each provider has its own terms of use, retention policy, abuse monitoring, security processes and subprocessors. For that reason, we cannot promise "zero processing" or "zero retention" by every third party. We can only operate according to the available business settings and choose tools appropriate to the type of information involved.

References for this section include:

• OpenAI Enterprise Privacy: https://openai.com/enterprise-privacy/
• Anthropic commercial data training policy: https://privacy.claude.com/en/articles/7996868-is-my-data-used-for-model-training
• Google Cloud Generative AI - data governance: https://cloud.google.com/vertex-ai/generative-ai/docs/data-governance

8. Client responsibilities

So we can do good work, the client is responsible for:

• providing accurate, complete and current information about the business, services, prices, audience, promises and limits
• making sure they have rights to use any images, logos, videos, testimonials, text, music, files or other material they provide to us
• obtaining approvals from people who appear in content, including clients, patients, employees, students or participants
• checking and approving content before publication, unless agreed otherwise in writing
• complying with every regulation that applies to them, including health, therapy, education, finance, non-profits, tax, advertising, privacy, accessibility, or any other field
• not sending us information that must not be sent, or information that requires a special arrangement that has not been agreed in advance
• updating us in time about any material change in the business, offer, price, team, regulation, or known risk

If the client publishes content they approved, especially professional or regulated content, responsibility for final approval of that content sits with the client.

9. Intellectual property

The principle is simple: what the client brings remains theirs. What we build as a method, system and methodology remains ours. Final deliverables created specifically for the client transfer to the client after full payment, including the client's specific Voice DNA file. This is part of what they pay for.

9.1 Materials provided by the client

The client remains the owner of:

• business information
• existing text
• images and videos
• logos, colours, fonts and brand assets
• testimonials, client stories and case study materials
• recordings, documents, presentations, reports, data and background material

The client gives us a limited licence to use those materials only for the purpose of providing the services.

9.2 Final deliverables

Final deliverables approved and created specifically for the client, such as posts, articles, newsletters, landing pages, graphics, scripts and content files, will be transferred to the client after full payment, unless agreed otherwise in writing.

This transfer applies only to rights we can transfer under law. In deliverables created with AI assistance, some rights or copyright protection may be limited or uncertain, especially where the output is almost fully automated and has little human contribution. Our commitment is therefore to transfer to the client the rights and permissions we actually have, and to give the client a commercial-use right in the final deliverables, subject to the agreement.

9.3 Voice DNA

The Voice DNA file is a substantive part of the service. It contains two types of material:

• Client-specific information and insights: language, style, audience, examples, preferences, messages and boundaries.
• AllArounder's internal method: file structure, questionnaires, prompts, analysis process, review scales, templates, automations and methodology.

Ownership is split as follows:

• The client receives the client-specific content of their Voice DNA, including language, examples, style, values and red lines, as an export file at the end of the engagement (subject to full payment). This is part of what the client paid for and can take with them.
• AllArounder retains ownership of the structure, method, prompts, agents, workflows, review templates and system that produce the Voice DNA.
• The client does not receive the agent system, internal operating files, chain-of-thought, internal templates, or automations unless this has been expressly agreed.

9.4 Methodology, AI agents and internal systems

AllArounder keeps all rights in:

• prompts
• AI agents
• workflows
• automations
• scripts
• templates
• internal dashboards
• rating and quality-control methods
• onboarding processes
• internal working documents
• Voice DNA methodology
• operational knowledge learned from running the system, as long as it does not disclose confidential client information

The client has no right to copy, recreate, sell, publish, transfer, disclose, or use these internal systems without express written approval.

9.5 Client information and AI training

We will not use a client's confidential information to train general models or build a public product based on their information unless we have express written approval.

We may use general, non-identifying and non-confidential learnings to improve how we work. For example: learning that a particular approval process works better, improving a checklist, or improving a workflow structure. We must not disclose confidential business information, identifying details, internal materials, or client data without approval.

Use is permitted at the level of general insight only (e.g., "approval workflow Y outperforms X"), never at the level of content or identifiable data.

10. Confidentiality

Both parties agree to protect the other party's confidential information.

Confidential information includes, among other things:

• business and marketing strategy
• client, audience, sales, campaign and analytics data
• unpublished content
• prices, proposals, internal processes and work plans
• passwords, permissions, access credentials and security information
• Voice DNA, onboarding documents and background materials
• AllArounder systems, prompts, automations, agents and methodology

Confidential information may be disclosed only to people who need it for the purpose of providing the services: employees, freelancers, suppliers, software tools and subprocessors, subject to appropriate confidentiality obligations or terms of use.

The confidentiality obligation does not apply to information that was already public, information lawfully known before the engagement, information developed independently without using the confidential information, or information that must be disclosed by law.

The confidentiality obligation continues after the engagement ends.

The confidentiality obligation applies for 5 years after the end of the engagement, and indefinitely for trade secrets.

11. Privacy, data and third-party tools

Use of the website and services may involve processing personal information. Full detail should appear in a separate Privacy Policy.

For details, see our Privacy Policy.

We may use third-party tools to operate the website and services, for example:

• AI providers: OpenAI, Anthropic, Google and other providers
• infrastructure and hosting: Cloudflare, WordPress, Hostinger or similar providers
• forms and automation: Make, Web3Forms, HubSpot, Brevo or similar tools
• analytics: Google Analytics, Search Console and similar tools
• advertising and social platforms: Meta, LinkedIn, Google, TikTok, X and others
• payment, invoicing and client management tools, if and when activated

We are not responsible for the availability, policy changes, restrictions, faults, deletions, shutdowns, suspensions, or decisions of third-party platforms. If a tool stops working or changes its terms, we will try to find a reasonable solution, but we cannot guarantee full continuity of an external tool that is outside our control.

12. Payments, cancellation and refunds: general principles

The commercial details are determined only in the signed Service Agreement. This section gives a general framework only.

Usually:

• A monthly retainer service is paid in advance at the start of the month.
• Cancellation is made by prior written notice.
• The proposed default is 30 days' prior notice.
• Work already performed, strategy hours, meetings, research, system setup, deliverables provided, drafts created and third-party costs already ordered are not refunded.
• If payment was made in advance for a future period that has not yet started, the unused portion may be refunded or credited, less work already done, third-party commitments, discounts given and terms agreed in the Service Agreement.
• If AllArounder did not provide a service it committed to provide and did not fix the breach within a reasonable time after written notice, the client may be entitled to a credit or proportionate refund for the part not supplied.

There is no 12-month commitment here unless agreed otherwise in a specific agreement.

Cancellation: 30 days written notice for all packages.
Minimum engagement: None. Month-to-month model.

13. Ending the engagement and handover of materials

When the engagement ends, subject to payment of all outstanding amounts:

• We will provide the client with the final deliverables that were approved and created for them.
• We will provide a reasonable export of client-specific materials, such as a content calendar, approved drafts, publication list, provided files and available reports.
• We will provide, if agreed, an export of the client-specific parts of the Voice DNA.
• We will not provide internal prompts, AI agents, automations, internal workflows, templates, internal code, scoring methods, or AllArounder system materials unless agreed otherwise in writing.

On deletion of information:

• Active client information will be deleted or archived within a reasonable period after the engagement ends.
• Documents that must be retained by law, such as invoices, tax documents and accounting records, will be retained as required by law.
• Technical backups may remain for a limited period until deletion in the ordinary backup cycle.

Data deletion policy: 60 days after the end of the engagement, except for documents that must be retained by law.

14. Liability cap

The proposed liability cap is six (6) months of fees paid. This is a contractual proposal, not a market standard, and the final cap is set in the signed Service Agreement.

Proposed default for paid Service Agreements:

This cap will not apply to matters that cannot be limited by law, including:

• intentional act, fraud, or intentional misleading conduct
• gross negligence, to the extent it cannot be limited under applicable law
• serious breach of confidentiality
• intentional copyright infringement by AllArounder
• obligations that cannot be limited under the Israeli Consumer Protection Law, Standard Contracts Law, Australian Consumer Law, or any other mandatory law

We are not liable for indirect loss, loss of profits, loss of expected revenue, loss of goodwill, loss of opportunity, account restriction, ranking drops, algorithm changes, or decisions of third-party platforms, except where the law says otherwise and that law cannot be excluded.

Important: a liability cap should appear in the signed Service Agreement to form part of the commercial engagement. In this public document, it is presented as a general principle and proposed wording, not as a substitute for a signed agreement.

15. Consumer rights and mandatory legal protections

Nothing in this document is intended to exclude rights that cannot be excluded by law.

In Israel, rights under the Consumer Protection Law, 5741-1981, misleading conduct laws, cancellation laws and the Standard Contracts Law, 5743-1982 will apply to the extent they are relevant and cannot be contracted out of.

In Australia, to the extent the Australian Consumer Law applies, mandatory rights cannot be excluded, including:

• the prohibition on misleading or deceptive conduct under ACL section 18
• the unfair contract terms regime for standard form consumer and small business contracts under ACL sections 23-28
• consumer guarantees for services, including due care and skill, fitness for purpose and supply within a reasonable time under ACL sections 60-62
• the prohibition on excluding Consumer Guarantees under ACL section 64
• limits on restricting liability under ACL section 64A, where liability can be limited at all

The Australian Consumer Law is Schedule 2 to the Competition and Consumer Act 2010 (Cth). The unfair contract terms regime was strengthened from 9 November 2023, including penalties for proposing, using, or relying on unfair terms in standard form consumer and small business contracts.

If any term in this document or in a Service Agreement is found to be unenforceable, unlawful or unfair, it will be narrowed or modified only to the extent needed, and the rest of the agreement will continue to apply as far as possible.

References for this section include:

• Competition and Consumer Act 2010 (Cth), Schedule 2: https://www.legislation.gov.au/C2004A00109/latest/text
• ACCC unfair contract terms update: https://www.accc.gov.au/media-release/businesses-urged-to-remove-unfair-contract-terms-ahead-of-law-changes

16. Indemnity

The client will indemnify AllArounder if a claim, demand, complaint, loss or proceeding is brought against us arising from:

• material supplied by the client where the client did not have rights to use it
• incorrect, misleading or incomplete information the client gave us
• publication approved by the client that contained an incorrect professional, medical, financial, regulatory, or factual claim
• breach of law or regulation that applies to the client
• the client's use of our deliverable contrary to the agreement, outside the agreed context, or after a material change made by the client

AllArounder will indemnify the client, subject to the liability cap and applicable law, if an original final deliverable created by us for the client infringes a third party's copyright, provided the infringement arose from our work and not from the client's materials, instructions, edits, or uses.

The indemnity will not apply if the client supplied the infringing material, expressly asked us to copy a protected style or asset, ignored our warning, or changed the deliverable after delivery.

17. Clients in regulated fields, including AHPRA

Some of our clients may operate in fields supervised by a regulator: health, therapy, psychology, physiotherapy, education, finance, non-profits, donations, services for children and other regulated areas.

If the client operates in a regulated field, responsibility for final compliance with regulation sits with the client.

In particular, Australian clients advertising a regulated health service are subject to AHPRA guidance and the National Law. In those cases:

• AllArounder does not provide medical, clinical, therapeutic, legal, or regulatory advice.
• Any content that includes a medical, therapeutic, clinical, or professional claim must receive written client approval before publication.
• Automatic approval must not be used for AHPRA-related content unless a lawyer or regulatory adviser has approved a different process in writing.
• Patient testimonials, or testimonials about clinical aspects of treatment, must not be used in advertising.
• Therapeutic outcomes must not be promised.
• Content must not create an unreasonable expectation of beneficial treatment.
• Content must not be false, misleading, exaggerated, unsupported, or unbalanced.
• Time pressure, fear-based language, "do not wait", "before it is too late", or similar wording must not be used if it may imply that a health risk will result from not using the service.
• Content must not encourage unnecessary or indiscriminate use of a regulated health service.

We may run an internal AHPRA check as part of our quality process, but that is not legal advice or regulatory approval. If there is doubt, the client should obtain appropriate professional advice before publication.

References for this section include:

• AHPRA Guidelines for advertising a regulated health service: https://www.ahpra.gov.au/Resources/Advertising-hub/Advertising-guidelines-and-other-guidance/Advertising-guidelines.aspx
• National Law section 133, as referenced in the AHPRA guidance

18. Force majeure and frustration

A situation may arise where a party cannot perform part of its obligations because of an event outside its control: war, natural disaster, major infrastructure failure, platform shutdown, cyberattack, regulator decision, serious illness, or another exceptional event.

In that case, the affected party will notify the other party as soon as reasonably possible, and the parties will try to find a practical solution: delay, adjusted timelines, changed scope, or orderly termination of the part that cannot be performed.

Under Israeli law, section 18 of the Contracts Law (Remedies for Breach of Contract), 5731-1970 deals with exemption due to force majeure or frustration of contract. It is not a "refund policy" and does not replace the cancellation and refund terms agreed by the parties. It may be relevant only in exceptional cases where performance of the agreement became impossible or fundamentally different from what was agreed, according to the conditions of the law.

19. Dispute resolution

Before starting legal proceedings, both parties will try to resolve a dispute in good faith.

The proposed pathway is:

1. Direct discussion: written notice and a call between representatives of the parties, usually Nave and/or Noam with the client's representative, within 14 days.
2. Mediation: if no solution is found, the parties will consider mediation in Tel Aviv, in Australia, or online, depending on where the parties are located and what is reasonable in the circumstances.
3. Legal proceedings: if there is no solution, either party may apply to a competent court according to the applicable law and signed Service Agreement.

This pathway does not prevent urgent court action in cases involving breach of confidentiality, unauthorised use of intellectual property, non-payment, ongoing harm, injunctions, or another urgent matter.

No binding arbitration. The path is: direct conversation → mediation → courts of competent jurisdiction.

20. Governing law and jurisdiction

Governing law and jurisdiction are set as follows.

Proposed default:

• These Website Terms are governed by the laws of Israel, without application of conflict-of-law rules.
• Local jurisdiction will sit with the competent courts in Tel Aviv-Jaffa, unless agreed otherwise in a signed Service Agreement.
• For Australian clients or activity in Australia, nothing in this document excludes mandatory rights under Australian law, including the Australian Consumer Law, to the extent it applies.
• For clients outside Israel, a local addendum or adjustment to the Service Agreement may be required, depending on the client's location, the type of service and the regulation that applies to them.

Australian clients receive an AU addendum to the signed Service Agreement, preserving non-excludable rights under Australian Consumer Law.

21. Changes to these Website Terms

We may update these Website Terms from time to time.

• Wording changes, link changes, technical details and clarifications will take effect when published on the website.
• A material change to policy, liability, privacy, or data use will be published more clearly on the website, and where needed, also notified to active clients.
• A change to the Website Terms will not retrospectively change a signed Service Agreement unless the parties agree to that in writing.

22. General

• If any section of this document is found invalid, the remaining sections will continue to apply as far as possible.
• Failure to enforce a right in one case will not be treated as a waiver of that right in the future.
• Section headings are for convenience only.
• This English version is prepared for /en/terms/. The original document was prepared in Hebrew. If both Hebrew and English versions are published and there is a conflict, the Hebrew version will prevail, unless agreed otherwise in a signed agreement.
• This document applies to use of the website. Paid services are governed by the signed Service Agreement.

23. Contact

For questions, requests, or comments about these Website Terms:

• Email: hi@allarounder.io
• WhatsApp: +972-54-260-9969 (Noam)
• Full business details: provided within the service agreement or on request.